Heimstone

Rivedroite Paris is the story of three women with a desire to be meaningful entrepreneurs: Aurélie, Sofia and Yasmine. They offer a wide range of bags and accessories - fanny packs, travel bags, toiletry bags - made from recycled and upcycled materials, by dressmakers that Rivedroite has created their own workshop.
Today, Imparfaite and Rivedroite are committed to supporting the work of the Tara Océan Foundation, which explores and protects the world's oceans. Part of the profits from the sale will be donated to them. Discover the Rivedroite archives at sweet prices exclusively on Imparfaite.

100%

OF MATERIALS ARE UPCYCLED AND RECYCLED
60 000

METRES OF FABRIC SAVED IN 2023
1%

OF SALES DEVOTED TO SUPPORTING CHARITIES

"It all starts with the materials. Why make new materials when there are already solid, sustainable ones: recycled cotton, industrial denim offcuts, surplus fabrics from the textile industry?"

Can you tell us a bit about your brand?

AURÉLIE : Rivedroite is an eco-designed fashion label with a strong social mission. Each bag is made from recycled and upcycled materials by seamstresses in precarious employment situations whom the brand supports on the path to entrepreneurship. In Casablanca, the brand has created its own ethical and local production model. From sourcing and manufacturing to shipping, it favours short circuits to limit the carbon footprint of its products. Her commitment reflects her desire to invent a new model: social and ecological, or nothing at all. Her creations are timeless, desirable and designed for everyone.
Rivedroite is creating a new art of consumption, where committed pleasure becomes the new standard. Welcome to the joyful world of sustainability!

What led you to launch this project?

AURÉLIE : The shared desire to undertake with meaning and to show that it is possible to create a desirable, sustainable and profitable business. The 3 of us came together around this shared desire to put beauty at the service of commitment and vice versa.

You are three co-founders. How are the roles divided on a day-to-day basis?

AURÉLIE : We've had very complementary careers, so our roles were divided up very naturally.
Sofia is the brand's DA: after studying gemology, she worked as a stylist for magazines. She designs the collections and shapes the image of the brand and our locations.
Yasmine, after working for a long time in development in the beauty industry, is naturally in charge of Rivedroite's development: wholesale, international and R&D.
Aurélie has acquired a vision of the customer through her professional career, so she is in charge of the consumer side of Rivedroite: digital and retail.

What is your favourite Rivedroite piece?

AURÉLIE : The 3 of us have very different styles, but we all agree on the choice of 2 favourite pieces: Charlot the crossbody bag, because it's a super-practical piece when you're travelling or cycling. It's bigger than a fanny pack, so you can slip lots of things into it and still carry it across the body, giving you plenty of freedom when you're on the move.
And Célestins the 24h bag, ideal for a laptop, pencil case, notebook or travelling with children. It was the first model we launched, and we have an emotional bond with it!

How does the creative process work at Rivedroite ?

AURÉLIE : Sofia, co-founder and Artistic Director of Rivedroite, works with a creative process that is very different from conventional fashion. She works from what already exists, turning sourcing constraints into a creative force. It all starts with the materials. Why make new materials when solid, sustainable ones already exist: recycled cotton, industrial denim scraps, overstocks of fabrics from the textile industry? From then on, our sole obsession was to find these materials, recycle them, upcycle them, divert them from their original use, transform them to give them new value.
Where some people see mountains of textile waste, Sofia sees creative treasures and opportunities for positive impact.

What are your style icons?

AURÉLIE : Going against the grain, I would say the actors in the Succession series, who have helped the quiet luxury trend to develop. I like the idea that less is more, and that betting on timeless pieces that make the most of beautiful materials is a gamble on elegance.

YASMINE : Lauren Hutton, who for me embodies absolute elegance.

SOFIA: Yves Saint Laurent, for his timeless style and his desire to dress all women.

Your first memories of clothes?

AURÉLIE : Oshkosh dungarees! A Proust's madeleine that inspired Sofia to create our next spring collection.

YASMINE: my mother's vintage Yves Saint Laurent safari jacket that I loved seeing her wear.

SOFIA : a pair of vintage brown Santiags that I bought at Kiliwatch with my teenage money and wore for years.

What are Rivedroite's values? What do these pieces say and offer to the women who wear them?

AURÉLIE : The only motto that drives us is: No compromise. We don't want to make a choice, either for ourselves or for our customers, between beauty and responsibility, between social responsibility and quality, between responsibility and fairness, between commitment and joy.
Beautiful or nothing. Eco-designed or nothing. Social or nothing. Solidarity or nothing. Fun or nothing.
Our values: high standards at every stage of the chain: quality of our products, sourcing of materials, manufacturing, etc.
Innovation: we're not just talking about technological innovation, because R&D on materials is very important at Rivedroite, but also social and low-tech innovation that puts people at the centre of the process.
Customer proximity: essential to progress. We create products for our customers, to make their daily lives easier, so this is fundamental.
Transparency, team spirit, solidarity and spontaneity: it's essential to listen carefully to what drives us deep down and to allow ourselves to be guided sometimes by a burst of spontaneity.

What do you think about the carbon impact of fashion today?

AURÉLIE : The carbon impact of fashion is catastrophic. Fashion is one of the most polluting industries in the world, accounting for nearly 8% of global greenhouse gas emissions, according to Ademe.
These figures are so enormous that they could plunge us all into inaction. Being a committed fashion brand today is precisely the greatest battle we can wage to help transform this industry, which makes people dream, brings pleasure, self-confidence and so on. In any case, that's the vision we have at Rivedroite: we prefer to focus our efforts on the opportunities to transform this model, because the opportunities are real, and Rivedoite, like many other players, is fighting every day to try to repair this industry with a virtuous model that puts as much energy into reusing existing textile materials and giving power back to designers.

How and where do you produce?

AURÉLIE : From sourcing and manufacturing to shipping, we favour short circuits to limit the carbon footprint of our products. We have set up our production model in Casablanca, as close as possible to the areas where our recycled and upcycled materials are purchased and processed. In our workshop in Casablanca, we ensure the quality of our recycled and upcycled fabrics, sort and cut them to optimise each panel and reduce waste. We create ready-to-assemble kits of materials and accessories that are taken to our independent tailors to assemble the products. Our workshop manager coordinates production in close collaboration with these seamstresses, whom we call our ‘Dudes’, a play on the words ‘Durable’ and ‘Desirable’. We then carry out the final quality control, in addition to that already carried out by our ‘Dudes’, before shipping our products to our logistics centre in France. We work with suppliers and partners who have real expertise, who share our values and the same high standards. We select them on the basis of non-negotiable criteria set out in our supplier code of conduct. Criteria relating to societal and environmental performance, good governance and third-party certifications. We know each of our partners. We are constantly in contact with them and visit them regularly. This enables us to control the traceability of our entire production chain. This traceability requirement is at the heart of all our processes

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